Currently, Founder of DIY watch club, EONIQ, and myPixie, Quinn Lai is a serial entrepreneur in Hong Kong and the United States. Quinn graduated from Stanford University with a master’s degree (Stanford Graduate Fellow) with a focus on Design Methodology, a program under Stanford Design School. He also co-mentored startups at Stanford with multiple professors. Quinn conducts design thinking, social media marketing, and startup toolkit workshops. His workshop and talk exposure include TEDx talks, Business TV shows (HSBC wise business), and documentaries on creativity (Creativity is).

Relevant talks and workshops conducted:

• Multiple TEDx talks

• Creativity-is documentary content provider and workshop partner

• Need Finding workshops for corporate training

• Customer Development workshops and training for startups

Key Workshop and Talk contents:

• Introduction to Design Thinking

• Customer development process

• Need Finding interviews

• Exhaustive Idea generation

• Dark horse ideas and experiments

• Emotional response

• Whole product analysis

Typical Need Finding Workshop flow for a 3 hour corporate training workshop:

• Introduction to design thinking and need finding

• Introduction to basic interview framework (why, what if’s, ecosystem)

• Customer interview workshop. Participants will be broken down into groups of 4-5. Part of the group will assume the role of a startup, and the other part will assume the role of users. The “startup” will conduct Need Finding Interview following the suggested frameworks

• Introduction of Need Framework (Pain Killer, Desire, Barriers)

• The groups will conduct again the user interviews, now focusing on uncovering needs.

• Exhaustive idea generation: the groups will then go through a few rounds of idea generation process with post-it’s

• Emotional response. This section focus on the empathy component of Need Finding

Quinn built his experience on social media marketing and marketing strategies through helping startups to setup their traction channels in Stanford University, assisting clients in McKinsey and scaling EONIQ to a brand that serves people from over 80 countries within 3 years.

 Key contents covered in talks and workshops:

• Traction channel analysis

• Sales Funnel / Conversion / CAC (CoCA) and CLV from startup perspective

• Facebook and IG strategies

• Crowd Funding - EONIQ’s crowdfunding project

• Conversion driven social media marketing

• Influencer / KOL marketing

• Google SEM/SEO

EONIQ was launched winter of 2015. The brand was founded by 3 Hong Kong local co-founders, none had a silver spoon nor an uncle in the watch industry. With HK$ 500,000 savings, Quinn started and grew the company from 0 to an over 20 people company now serving over 100 countries over the internet. EONIQ has not taken any equity investments to date.

The EONIQ story shows that it is still possible for one to pursue their own passion and create a business. Quinn frequently shares the stories of EONIQ, with the hope of inspiring future entrepreneurs and helping those considering startups to make educated decisions.