https://quinnlai.com/home daily 1.0 2022-10-26 https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1538302514480-4KWCN8DY0MP4EFSFG3SA/Quinn+Lai QuinnLai.com https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1538451538677-OMZKPP5JT6J6BQYG5TWV/image-asset.jpeg QuinnLai.com https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1538473752263-XUJQHYP29559A0VHP3N4/Quinn+conducting+designing+thinking+corporate+training QuinnLai.com Quinn conducting Design Thinking corporate training https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1538304038890-FTW9V13SC7JHJROHI5DJ/Quinn+Lai+TEDx+talk+on+design+thinking QuinnLai.com Quinn giving a TEDx talk on Entrepreneurial Lifestyle (Design Thinking based) https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1538479579582-GF3P6A3ILJXUJC5GA8LL/17th+HK+forum.jpg QuinnLai.com Quinn speaking on the 17th Hong Kong Forum https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1538479594255-I2RKNOLM73WICU0LT2IQ/Quinn+sharing+startup+stories+with+children QuinnLai.com Quinn sharing startup stories and designing watches with 6-12 year-old children https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1538297225169-B3D6T2PUXN5VACHZAZBU/Banner+image.jpg QuinnLai.com https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1538300420459-UGSI7OSDEVPENFMZHYWH/Banner+image.jpg QuinnLai.com https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1538301871432-FGP5B1NQG9G413L205HF/design+thinking+workshop+banner.jpg QuinnLai.com https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1538301892933-7OVUQ4651XBQOJ47SN86/social+media+class+banner.jpg QuinnLai.com https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1538301910883-NR9J6QDOMRE8R91JPPT1/eoniq+story+banner.jpg QuinnLai.com https://quinnlai.com/about daily 0.75 2018-10-02 https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1538481065306-IK80NG75V5VURG8GX7YU/_MG_2592.JPG Profile texts and photos https://quinnlai.com/marketing-blog daily 0.75 2019-10-07 https://quinnlai.com/marketing-blog/need-analysis monthly 0.5 2019-10-08 https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1570267594075-0ZFZI6WQQKTNSZ23D6L0/Need+finding+need+results+-+top+5 Digital and Social Media Marketing Blog - Need Analysis for Marketing Messages [Design Thinking, Marketing] Step 1: Put in the key 5 needs from your need finding customer interviews https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1570266022594-79OCAMU5B4L3NAA4NJJI/Need+analysis+to+marketing+message+for+social+media+marketing+planning Digital and Social Media Marketing Blog - Need Analysis for Marketing Messages [Design Thinking, Marketing] Step 3: Fill in our marketing messages. What should be included in your sales pitch for your persona? https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1570268918566-GLIMDROVL3HY4L9LJQ7R/Barriers+%28Need+analysis%29+and+counter+messages+for+our+persona Digital and Social Media Marketing Blog - Need Analysis for Marketing Messages [Design Thinking, Marketing] Barrier and counter messages for our persona https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1570267762827-E5A5IP0FDNH090T2QZ47/persona+design+and+needs+with+percentage+weight Digital and Social Media Marketing Blog - Need Analysis for Marketing Messages [Design Thinking, Marketing] Step 2: Try to give the key needs % weight. At this stage if you realize that the ranking’s a bit off, it’s now time to re-arrange them. https://quinnlai.com/marketing-blog/traction-channel monthly 0.5 2019-10-08 https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1570436626753-D4ST2SHETE8YUSATV9U9/traction+channel+example+1.png Digital and Social Media Marketing Blog - Traction Channel Analysis for Startups [Startup, Marketing] Let’s take a look at marketing… combining digital and traditional methods we have many ways we can reach our customers through this channel. This list is non-exhaustive! https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1570437140871-L9M7MJD4YLL7ZXUNWYCZ/Traction+channel+analysis+%28rough%29 Digital and Social Media Marketing Blog - Traction Channel Analysis for Startups [Startup, Marketing] A very rough version of traction channel analysis based on very early stage EONIQ’s marketing https://images.squarespace-cdn.com/content/v1/5bb08a11e8ba447b114f8897/1570436639861-K779O3ZYCDLAIY0QIQXU/traction+channel+example+2.png Digital and Social Media Marketing Blog - Traction Channel Analysis for Startups [Startup, Marketing] A quick mental excercise will also give us quite a few possible routes through PR related methods. 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